At Camelback Ventures’ latest showcase, there were no hackneyed “hockey stick” graphs boasting viral adoption—as one often sees at startup pitchfests and demo days. Gone, too, were the scripted, anonymous testimonials touting the “awesomeness” of a product. In their place were beatboxing, a superhero cape and, yes, even some transparent financial numbers.
“Part of what I believe to be the truth,” Camelback’s founder and CEO, Aaron Walker tells EdSurge, “is that education is a long-tail game. This isn’t how many people downloaded your app. This is about students and families, and it takes time to cultivate these relationships.”